Systems That Convert

Common Problems & Solutions

From low conversions to profitable systems

Nurturing Systems

Rebuilt strategic multi-channel marketing systems that attract and nurture qualified leads. Implementing proven strategies and automations will create a consistent flow of leads & more revenue opportunities.

Data-Driven Ads & Retargeting

Data-driven ad optimization and proper retargeting funnels that dramatically reduce costs and speak to your ideal audience more clearly. Strategic testing and refinement so you keep more money in your pockets & get maximum effect out of your ad dollars.

Consistently engaging, nurturing, & comprehensive funnels that turn browsers into buyers, and guide your clients through any of their questions- saving you time & increasing output.

Comprehensive Nurturing Funnels

Leaking Funnel Frustration

Leads enter your funnel but disappear before converting. Despite getting traffic, you're losing potential customers at every stage, resulting in disappointing conversion rates.

Your paid advertising costs are skyrocketing with minimal returns. High CPAs are eating into your profits, making it impossible to scale your marketing efforts effectively.

Bleeding Ad Budget

Empty Funnel Syndrome

Your ideal clients are out there, but they're not finding you. Despite your best efforts, your marketing funnels lack consistent quality leads, leaving you struggling to maintain steady growth.

Marketing Services

For data-driven growth

Marketing Automation

• Build automated email marketing sequences

• Create SMS marketing campaigns

• Develop lead-nurturing automation

• Set up automated follow-up systems

• Implement tracking and analytics

Paid Advertising Management

• Manage Meta (Facebook & Instagram) ad campaigns

• Optimize Google Ads performance

• Manage X ad campaigns

• Manage TikTok ad campaigns

• Create and test ad creative and copy

• Monitor and optimize CPAs

• Implement a conversation tracking system

Strategic Planning & Development

• Create comprehensive marketing strategies

• Develop content calendars and promotional timelines

• Build lead generation and nurturing systems

• Design customer journey mapping

• Establish ROI tracking frameworks

Social Media Growth

• Develop platform-specific content strategies

• Create engagement and community-building systems

• Manage content calendars across platforms

• Implement social media automation tools

• Track and analyze platform performance

Campaign Management

• Launch and manage marketing campaigns (paid & organic)

• Coordinate cross-platform promotions

• Monitor campaign performance

• Optimize based on data

• Create comprehensive campaign reports

PACKAGES & PRICING

Transform chaos into systems- at your pace

Discovery

Starting at $150

Focus

Starting at $500

Starting at $1,000

Growth

A complete partnership that takes you from strategy through implementation. We'll brainstorm, plan, create, and optimize your systems while training your team, transforming chaos into organized success. Watch your business thrive.

Have something specific in mind and need implementation help? This focused package is for entrepreneurs who know exactly what they need, but need the expertise to create it. We'll turn your vision into reality with precise focus and implementation.

Perfect for entrepreneurs who know they need support but aren't sure where to start. Through a comprehensive systems audit, we'll identify your biggest opportunities and create a clear action plan for your business transformation.

WHAT TO EXPECT

A look at our journey from strategy to transformation.

Step #1

Step #2

Step #3

Step #4

Step #5

Step #6

Strategy Call

Customized Proposal

Agreement & Payment

Kick-Off Call

Implementation & Feedback Loop

Delivery & Offboarding

We'll dive deep into your business challenges, goals, & vision during a free 45-min strategy call. Together, we'll identify your biggest operational hurdles and discuss how strategic systems can transform your business.

Based on our discussion, you'll receive a detailed proposal outlining recommended solutions, timelines, and investment options. Each proposal is customized to address your unique business needs and growth goals.

Once you're ready to move forward, I'll prepare a clear project agreement outlining our partnership terms. After signing and processing payment, we're ready to begin your business transformation.

During our kick-off call, we'll align on priorities, establish communication channels, and create a detailed action plan. This ensures we're both clear on objectives and ready to implement powerful systems together.

Experience partnership with regular updates and feedback opportunities as we bring your systems to life. Our ongoing communication ensures we're always aligned with your vision and can adapt as needed.

We'll review all implemented systems, ensure your team is properly trained, and create a sustainability plan for continued success. You'll walk away with organized, scalable systems that support your vision.

SUCCESS STORIES

Data-driven growth strategies

Data-Driven Results

At OnceLost Games, I orchestrated both organic and paid advertising strategies for their Kickstarter campaign, The Wayward Realms. Through meticulous campaign optimization across Meta & Google platforms, we achieved conversion rates that far exceeded average standards, proving that strategic advertising can transform your results.

Goal: Create and manage cost-effective paid ad campaigns across Meta & Google platforms to drive Kickstarter conversions, targeting a CPA of $5-$7.

My Work: Developed and executed a comprehensive paid advertising strategy across multiple platforms. Created and optimized ad campaigns, monitored performance metrics, and continuously refined targeting based on data insights. Managed budget allocation while maintaining optimal performance across all channels.

Results: Achieved $2 CPA during active campaign. Further optimized to $0.80 CPA for late pledges. Contributed to overall campaign success (over $780K raised!). Maintained consistent performance while scaling ad spend. Created a replicable advertising framework for future campaigns.

What could your marketing ROI look like with advertising strategies that deliver incredible CPA?

Marketing Leadership That Scales

As Marketing Manager for OnceLost Games, I transformed their marketing strategy, leading to exponential growth across all platforms. Through strategic planning & hands-on leadership, we didn't just increase awareness- we built a thriving community of engaged supporters for their upcoming game.

Goal: Increase brand awareness and community engagement for OnceLost Games while building anticipation for their game launch through strategic marketing initiatives and team leadership.

My Work: Led comprehensive marketing strategy and team management, including social media content direction, paid advertising campaigns, & team recruitment. Orchestrated that successful Kickstarter campaign while maintaining consistent growth across all marketing channels. Developed and implemented marketing systems & SOPs that scaled with the company's rapid growth.

Results (In 1 Year): Grew social media following by 25,000 across all platforms organically. Generated 48,000 Steam wishlists. Raised $718,235 on Kickstarter with 8,034 backers. Successfully managed marketing budget across multiple campaigns. Maintained consistent growth while staying within budget parameters.

What could your marketing efforts achieve with the right strategy and execution in play?

(Screenshot of data from those paid ads)

(Steam Wishlist numbers on top, Instagram feed on left, YouTube page on right)

CLIENT REVIEWS

Here's what others had to say about my previous work

I am honored to write this letter of recommendation for Victoria Parramore, the current COO of Apexx. In the time I have had the privilege of working with Victoria, she has consistently demonstrated her exceptional leadership skills and ability to drive the organization toward its goals.

Victoria has an incredible track record of success in her role as COO, contributing greatly to the growth and overall success of Apexx. She is a strategic thinker, able to anticipate challenges and develop effective solutions to ensure the company meets its objectives. Her ability to communicate clearly and motivate her team has been a key driver in the company's success.

One of Victoria's greatest strengths is her ability to build and maintain strong relationships at all levels of the organization. From working closely with the executive team to collaborating with employees across departments, Victoria has established herself as a trusted and respected leader within Apexx.

Victoria is a true asset to any organization lucky enough to have her on their team. Her proven leadership abilities, dedication, and commitment to excellence make her an excellent candidate for any leadership position.

I wholeheartedly endorse Victoria Parramore for any leadership position and strongly encourage you to consider her for any future opportunities.

Doug Rankin, CEO & Owner

Victoria came on the team to take over my previous duties of Community Management and Public Relations for OnceLost Games, as my role was shifting to that of Producer. She was quick to catch up to speed and excel beyond what I had been able to accomplish in that role. We soon promoted her role to Marketing Manager as the team and company continued to grow.

She has been pivotal in making that growth a reality and has been a cornerstone of our Administrative team. She has always been eager to learn new methodologies and ways to expand our reach and productivity. The glowing praise she receives from the team members she now supervises is proof of her leadership skills and dedication to the team.

We simply would not be as successful as we are if we did not have her on our team guiding the way and pushing us into new avenues we would otherwise have missed out on. I simply cannot recommend her enough.

Victor Villarreal, Producer

When I worked with Victoria, she consistently impressed me with her exceptional organizational skills and her quick learning ability.

Victoria excels in managing complex projects and tasks with efficiency. Her organizational prowess is evident in how she handles multiple responsibilities simultaneously, from creating detailed trainings to developing systems and automations for the team. Her attention to detail and systematic approach significantly improved our workflow and overall productivity.

Victoria approaches new tasks with enthusiasm and quickly masters new tools and processes. Her fast learning curve allows her to take on new responsibilities with minimal guidance and deliver high-quality results in short timeframes.

In summary, Victoria is an asset to any team, bringing strong organizational abilities and a swift learning capacity. I am confident she will continue to excel and contribute positively in any role she undertakes.

Amanda Talbert, Director

Victoria came onto the team with the goal of reorganizing our PR and Community Management, and has not only done so with incredible skill, she has proven herself to be incredibly talented and adaptable with every new situation we've thrown her way.

As a leader and an organizer, she became a key asset to our team who is not only willing to take on hard tasks, but will learn new skills when needed, lead others when asked, and provide useful and constructive feedback when necessary. Her ideas, suggestions, and perspective have been vital to the growth of our team and the successes we've experienced in the wake of her joining.

On top of it all, she's just a genuinely kind and fun person to be around, which shows in her leadership skills through empathy for those she leads and communication skills when dismantling difficult situations. She always leads by example and exemplifies, in my opinion, what a true leader should be.

In short, bringing her onto our project is easily one of the best decisions we've made, and I cannot recommend her enough.

Kyle Raiman, Producer

Be Where Your Clients Are

Systems That Convert

Marketing made easy

FAQ

How hands-on is your approach? Is this consulting or implementation?

I provide both strategic guidance AND hands-on implementation. Unlike traditional consultants who only advise, I roll up my sleeves and do the work- whether that's setting up automation, managing projects, or training your team. You get the benefit of both strategy and execution in one partnership.

How much time will I need to dedicate to onboarding and training/managing you?

My goal is to save you time, not create more work. After our initial kick-off call and basic system access setup, I work independently while keeping you informed through clear, concise updates. No babysitting required- I bring over 10 years of operational experience to handle projects autonomously.

I'm not sure exactly what I need. How do I explain my situation?

That's completely normal! Before our strategy call, you'll receive a simple intake form with guided questions. During our call, I'll refer back to those and dive deeper with you to truly understand your challenges and goals. My role is to help clarify your needs and create a strategic plan- even if you're not sure where to start. You can also check out my guide called "The Entrepreneur's Decision Guide" here for stages of business growth and utilize it to determine your next step.

Have you worked in my industry?

I specialize in martial arts, fitness, gaming, & youth programs. However, my systems & operational experience translate across industries. I've even completed projects for an axe-throwing business!

How do I know I'll get a return on my investment?

My work focuses on creating measurable impact- whether that's through time saved, revenue generated, or operational costs reduced. We'll establish clear success metrics at the start of our partnership and track progress throughout. Plus, the systems and processes we implement continue delivering value long after our project ends.

What tools and software do you use?

I'm proficient in many popular business tools, including Asana, Trello, Slack, Go High Level, Spark, Loom, and Canva. I also have some training with ClickUp & Airtable. However, I'll adapt to your existing tech stack or can recommend solutions that best fit your needs. No need to change your entire system- we'll optimize what works and improve what doesn't.

What happens after I book a strategy call?

After booking, you'll receive a brief intake form to share your business basics and answer some guided questions. During our 30-minute call, we'll discuss your challenges, goals, and potential solutions from the guided questions on the form. If we're a good fit, I'll send a customized proposal outlining recommended next steps and investment options.

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